My All Time Favorite Books
Blue Ocean Strategy
Blue Ocean Strategy by W. Chan Kim expands your thought process. As business markets mature they become bloody with competitors that fail, margins are reduced and then the sharks move in. Take your business into the clear blue waters of opportunity by doing away with the industry standard product and creating a whole new direction. I recently was shopping for a sleeping bag and an innovative company has created a sleeping bag without a zipper.
Cash Flow Quadrant
Most people have read Robert Kiyosaki’s Rich Dad Poor Dad Book. While I have read many of his books, I started with the Cash Flow Quadrant. It is a much more important book than his flagship Rich Dada Poor Dad book. Cash Flow Quadrant talks about how important it is to build some type of part time business. He also discusses the tax implications of being in each Quadrant; Employee, Sole Proprietor, Business Owner and Investor. It is a must read for anyone wondering why they are making good money but have nothing left at the end of the month.
Never Eat Alone
Never Eat Alone by Keith Ferrazzi is a must read for the recent college graduate. The best way to build relationships is over a meal but never eat alone is more than that the title. This book is all about the importance of building long term relationships in business and life. People like to do business with people that they like. There is nothing more important to long tern relationships.
Jab, Jab, Jab, Right Hook
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It!and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers outline their social media strategies, they plan for the “right hook”—their next campaign that’s going to knock out the competition.
Master the Art of Selling
A revised and updated edition of How to master the art of selling, which educates on how to succeed in sales, including new information on using the latest research techniques and using e-mail and online resources to generate deals more quickly and efficiently. This book started my sales career it is what taught me the basics of sales and how many different areas of your life you can use these techniques.
Transform Your Credit
I have spent the last twenty five years selling credit information to banks, credit unions, and mortgage companies. Use this information to build strong credit files that will allow you to live a better life. More than ever we are living in a world that makes snap decisions and the quickest way to be dismissed is with a low credit score. If you are trying to get a job, and you are one of five they are selecting from, you want to be the one with the best credit.
In this Book Club I review business, social media and marketing books. I will only recommend the books that educate, motivate, and inspire.