Are your borrowers harassed after accessing their Credit? WARNING Trigger Leads

BEWARE THE TRIGGER LEAD. For the last Ten years the lending community has been dealing with something called a trigger lead. When a Loan officer orders a credit report, a mortgage inquiry is registered and the repositories decided that they could make a lot of money by then selling that borrowers information to other lenders. The repositories feel that it gives a mortgage shopper more options right when they are looking for a loan. The problem is that these leads cost 10-30,000 a month. Who do you think pay’s for those? The borrowers!!! because the original lender has already done all the hard work working with the buyer, the only sales tactic that they can use is the bait and switch. Meaning that they over promise and then at the closing table try and pay for all those leads on the backs of the borrowers foolish enough to disregard the first relationship. Watch this to find out how to stop them dead in their tracks (almost)

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